We just got back from Barcelona, where we were sponsoring Unity's annual Unite conference. It's always quite an experience to be at Unite, and to experience the energy of Unity fans all together in one place. This year was no different and it was a great week for the entire Unity community. The show was packed, the conversations were constant, and the overall feeling was one of renewed focus on quality, performance, and multiplayer.
The keynote gave everyone plenty to talk about. Unity highlighted real progress on engine stability and build performance, and developers were excited to see cross-platform workflows getting easier. The surprise appearance of Epic’s CEO on stage added even more buzz and kicked off a lot of hallway conversations about collaboration across the industry. While the keynote highlighted important steps for in-app purchases and Fortnite collaborations, we're hoping that this is just the frst step between Unity and Epic working together to try to keep the industry powerful and viable for developers and players. It's been a rough patch for games and this kind of collaboration could make a big difference.
coherence was there, showing off our tech in our booth, and we were busy chatting with people from start to finish. We met developers from teams of all sizes, with all kinds of different projects and ideas. We also spent time meeting with many people from the Unity team: engineers, product managers, and marketers, all keen to talk about the state of the industry and what comes next. We also met educators and lots of students who were still getting acquainted with the challenges of real production environments. It was a great mix of people.
One big difference at Unite was that a lot of developers had already heard about coherence but were keen to learn more. People were happy to explore a new path to multiplayer that feels clear, stable, and supported.
This was also our first event since revealing coherence 2.0. The feedback was incredibly positive. Developers responded well to the new features and especially to the new indie-friendly pricing model. The idea that multiplayer can be accessible to any team, at any size and skill level, landed clearly with the crowd. It's a great experience to be able to speak with small indies who wouldn't want to take on multiplayer, tell them about being able to use coherence risk-free, and see their expression change. The knowledge that they would not be locked into an expensive cloud service model, and only pay if their game succeeds, is very creatively liberating.
We are heading home feeling energized and thankful for everyone who stopped by the booth, tried the demos, asked questions, or shared their projects. We loved the enthusiasm and we loved hearing how many teams are thinking about connecting people through play, in multiplayer games.
If we met at Unite, we would love to keep the conversation going. If we missed each other at the show but you still want to chat, just reach out!
Don't forget to try coherence.
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